As a small business owner for more than 17 years, Chris identified his strongest referral pipeline was his happy customer base. After extensive research into referral marketing, he found no existing digital resource to help him take advantage of the power of word-of-mouth. As a result, he co-created GWIG, the first-ever digital referral platform. Now, he serves as the chief operations officer for the expanding company, educating business owners, as well as directors and vice presidents of sales, marketing, and group purchasing organizations, on how to maximize lead generation by promoting, tracking and growing digital referrals.