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Wednesday, April 29 • 3:00pm - 3:45pm
SUPER KEYNOTE: Peter Scott, VP Emerging Media, Turner Sports TAKE THE BALL AND RUN WITH IT: An Open Field View of 21st Century Sports Media Digital Strategies and Intelligence and how Turner Sports continues to evolve and Innovate for the Connected Fan

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Turner Sports, a worldwide leader in television and digital, powers and partners with some of the biggest brands in professional sports; the NBA, NCAA, MLB, PGA of America, NASCAR and Bleacher Report. Pete Scott, VP of Emerging Media, will walk us through this ever changing media and entertainment landscape and help us understand how Turner helps these brands stay relevant and tangible to their fan bases.  Topics that will be covered include; finding and leveraging the right technology partner, using cross media platforms to personalize and target content and advertising, democratizing data to make it easier to use, and identifying the passionate fan who can help you amplify and connect to your own tribe or brand.

Presenters
avatar for Peter Scott

Peter Scott

VP Emerging Media, Turner Sports
Peter Scott has been with Turner Broadcasting, an Time Warner company since 1989. He first started in the Video Journalist program at CNN, becoming an editor and cameraman for CNN news. He traveled the world for six years covering wars in Bosnia, the US invasion of Haiti, Presidential... Read More →


Wednesday April 29, 2015 3:00pm - 3:45pm EDT
DIG Pavilion at Cinebarre 963 Houston Northcutt Blvd, Mt Pleasant, SC 29464

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