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Thursday, April 30 • 1:00pm - 1:45pm
BRAND GARAGE: How to Champion New Technology Within Your Company & Sell Up the Chain

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About four years ago, Cheryl Cheng, an operating partner at Blue Run Ventures and co-founder at BrandGarage, started seeing the Fortune 500 come to Silicon Valley to do their technology shopping. Today, the Bay Area is home to corporate labs, accelerators, and venture arms that actively engage with the startup community. Many brands are seeking relationships with technology innovators that extend beyond the one-day showcase. As a corporate executive who is looking to champion new technology from within your company, how do you sell new technology up the chain and minimize risk? Labs and accelerator programs draw substantial resources and have seen mixed results in the corporate innovation community.

Presenters
avatar for Cheryl Cheng

Cheryl Cheng

Partner, BlueRun Ventures
Cheryl is a Partner at BlueRun Ventures where she invests in early stage mobile startups and runs the BRV portfolio development program. She works closely across the mobile ecosystem and Fortune 500 companies to build relationships for the BRV portfolio companies. Cheryl has worked... Read More →


Thursday April 30, 2015 1:00pm - 1:45pm EDT
Theater 10 at Cinebarre 963 Houston Northcutt Blvd, Mt Pleasant, SC 29464

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