DIG SOUTH Interactive Festival

While organizations are embracing the opportunity to interact with their customers across digital touch-points, marketplace trends are showing they're struggling to manage and support their fast growing number of applications and the overall experience is fragmented. Maintaining a large number of digital touch-points increases the likelihood for customers to be presented with a variety of experiences that are not entirely cohesive or consistent. Organizations need to reorient their utilization of each touch-point as a single, stand-alone experience, and consider how each one contributes to the holistic picture of the experience they're creating for their customers.

In this session, we will discuss what strategies, technologies and approaches to consider in order to create a consistent and compelling digital experience.

Key Takeaways:

-How to innovate with a consistent approach
-Bridging internal silos within an organization (and how this can impact innovation)
-What digital strategies work best to facilitate this kind of consistency across touch-points
-How to maximize the work done across different touch-points
-How to leverage cloud-based solutions to speed up the internal innovation and public deployment cycles  
Themes: digital strategy, e-commerce, multi-channel marketing, technology, design