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Friday, May 1 • 11:00am - 11:45am
FUTURES: Building the Next Human Experience

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The goal of this workshop is to demonstrate how futures studies (also known as foresight) can help designers and strategists: (i) imagine a functional forward view of future worlds, (ii) create services/products in the contexts of those worlds (iii) understand systemic implications based on the relationship between the service/product and the future world. During this workshop we introduce some of the basic concepts of future studies and drawing from the decades of research in this field, teach and practice specific futures methods. These methods will then combined with more traditional design tools (e.g. user research, journey mapping, rapid prototyping etc.) to demonstrate how futures can empower designers and strategists to deal with change.

avatar for Sandjar Kozubaev

Sandjar Kozubaev

Futurist, SparksGrove
Sandjar Kozubaev is an futurist, experience strategist, innovation consultant and educator. He currently works Sparks Grove, an innovation and marketing strategy division of North Highland, a global management consulting firm. Sandjar’s specialty is to use his background in economics... Read More →
avatar for Minsoo Pak

Minsoo Pak

Chief Creative Officer, SparksGrove
Sparks Grove co-Founder, Minsoo, has been creating breakthrough, award-winning work for more than 18 years.He is well known in the industry for generating big ideas that focus on creativity, usability and measurability. Previously,Minsoo held top creative posts at StudioCom, Sawyer... Read More →

Friday May 1, 2015 11:00am - 11:45am EDT
Theater 8 at Cinebarre 963 Houston Northcutt Blvd, Mt Pleasant, SC 29464

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