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Friday, May 1 • 1:00pm - 1:45pm
HOW TO JUMP START ECOMMERCE ROI: Exploring Google AdWords and Analytics Opportunities

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This presentation will provide information on aspects of online advertising via Google AdWords that expands reach and ROI of ecommerce campaigns, including but not limited to the following:

How your ads can help searchers understand your products better and get them to purchase quicker.

How to use your ads to drive additional conversions and revenue.

How to increase conversion rates and lower costs by retargeting your visitors with ads across the web tailored specifically to them. 

How to get more insight into the best reports and tracking options from both Google AdWords and Google Analytics to more fully understand the impact of ecommerce advertising initiatives and make better decisions about your budget and resources.
Presenters
avatar for Tina Arnoldi

Tina Arnoldi

Consultant and Trainer, 360 Internet Strategy LLC
I'm qualified in both Google Analytics and Google AdWords, and part of the Google Partners program. I help clients develop and manage their internet strategy. I'm also a trainer, offering instruction on topics including Google tools and social media. As a licensed professional... Read More →
avatar for Amanda Sides

Amanda Sides

Account Director, Marketing Mojo
Amanda Sides has been with Marketing Mojo for over six years and serves as an Account Director, managing SEO, PPC, Facebook and LinkedIn initiatives for clients. She develops strategy and manages tactics for improved performance and manages an account management team in our Charleston... Read More →

Friday May 1, 2015 1:00pm - 1:45pm EDT
Theater 10 at Cinebarre 963 Houston Northcutt Blvd, Mt Pleasant, SC 29464
  DIG DEMO DAY & DIG SHOW, Session

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