DIG SOUTH Interactive Festival: Full Schedule

10:00am EDT

BRANCHING OUT WHILE STAYING TRUE TO YOUR ROOTS

Since its inception, Garden & Gun has established itself as the voice of a culture deeply rooted in tradition. With the challenge of thoughtfully translating the print experience to the digital landscape, Digital Media Director, Kim Alexander joined forces with Christopher Lester, VP of Sales at Emma Email marketing. Join them for a discussion on how their collaborative partnership allowed Garden & Gun to amplify their online marketing efforts and reach even more readers and fans.

Presenters

Kim Alexander

Digital Media Director, Garden & Gun Magazine

Kim Alexander is the digital media editor for Garden & Gun magazine, where she oversees the direction and growth of the brand's online efforts as well as the social media strategy. Alexander joined Garden & Gun in 2011 from Time Inc., where she worked on the editorial side... Read More →

Christopher Lester

VP Sales, Emma

Christopher Lester is the vice president of sales at Emma where he leads the team of experts who provide strategic and tactical services to all Emma clients, as well as specialized support to large senders and significant brands. Christopher's extensive experience in sales and marketing... Read More →

Wednesday April 29, 2015 10:00am - 10:45am EDT
Theater 11 at Cinebarre 963 Houston Northcutt Blvd, Mt Pleasant, SC 29464

DIG CONFERENCE & DIG SHOW, Session

Themes advertising, creative, culture, data, design, marketing, social media, mobile

DIG SOUTH Interactive Festival

10:00am EDT

Kim Alexander

Christopher Lester

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