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avatar for Rick Case

Rick Case

CaseFactor
Owner + Project lead
Mount Pleasant, SC
I have a strong passion for consumer brands and I am most happy when I am working to build meaningful, customer-centric products that support an authentic brand. 

Over the past 15 years I have experience in both starting up and launching new brands into the consumer electronics space with CHIL, Digital Lifestyle Outfitters (DLO), Philips, New Potato and Dexim.

From 2012 to 2015, CHIL developed a lifestyle brand of mobile accessories that were unique and innovative. 

From 2002 to 2008 it was a remarkable run with DLO, we went from two guys packing and shipping off of a pool table in a house to over $100M and #1 market share in iPod Accessories. I was blessed to be one of the principals in DLO that went from a startup to #3 in Inc. Magazine's fastest growing companies in under 4 years. Through aggressive product and business development and best-in-class execution DLO not became a leading consumer brand but was acquired by Philips Electronics in May 2007.

My experience in a nutshell: Proven leadership and professional outlook with in-depth knowledge of product development, go-to-market strategies, wholesale distribution and retail execution. Experienced in business negotiations and partnerships outside of the typical retail relationship. Extensive consumer electronics and emerging technologies background. Highly skilled at relationship building and great sense of customer service. Dedicated and results-oriented with P&L and profit focus. Adept at every stage along the value chain from product development to end of product life cycle.