avatar for Brett McCoy

Brett McCoy

Enagement Director
Charlotte, North Carolina
As the Engagement Director I currently oversee Account Direction and User Experience Research, Strategy & Communications for Myjive, a Charlotte based digital agency. I am accountable for formulation of key strategic plans to attract and engage qualified audiences to our client’s digital programs, ensure their success, and partner with design, content, and development teams to drive continual optimization. My expertise is in a range of areas, including UX, IX, IA, CX, Social Media, SEO and SEM Strategy, Program Execution and Management. I am fortunate to have been involved in a lot of award winning brand awesomeness over the years. Mobile, social, installations, projections, websites, apps, CRM, online media and more. Merging my background in research, strategy and planning into the digital interaction and participatory space, I have found a great fit in the digital world.