avatar for Sarah Parker Ward

Sarah Parker Ward

Kathleen Palmer Media
Social Media Specialist
Pulling from diverse experience in content development and communications, Sarah provides strategic guidance to organizations for maximizing their digital investment. Her motivating belief is that by shifting business focus from transactional consumer interactions to authentic digital communities, companies are able to (a) more effectively develop evangelistic partners and (b) drive sustainable revenue streams. By creating and distributing transparent content that genuinely speaks to people, we move beyond "marketing" to good old-fashioned humanistic relationships – the latter of which is far more powerful in creating brand affinity. 

In addition to running her own firm, Sarah acts as a consultant for the market research firm The Planetarium and teaches marketing at the State University of New York at Potsdam, where she also serves on the advisory board. She is Co-President of the Children’s Museum of Saratoga, a cornerstone resource for area families.

My Presenters Sessions

Thursday, April 30

10:00am EDT